Materials
What Supima, merino grades, leather tannages and gold alloys actually mean — the vocabulary you need to read a product page.
A number between 0 and 100 that measures how much a brand documents — and deliberately not how good its clothing is.
Read Materials What a composition label tells you — and what it does notThree things we learned reading five product pages in one afternoon. None of them is what buying guides usually say.
Read Guide What a Country-of-Origin Label Tells You — and What It Does NotA garment is made across several countries. The label almost always names only one of them. Which one, and what falls away in the process.
Read Transparency Certifications explained — what GOTS, OEKO-TEX and Fair Wear actually checkEvery label answers a different question, and none answers all of them. The most useful column in this table is not what is checked, but what is not.
Read Transparency Understanding supply chain transparency — what a factory list says and where it stopsAlmost every published supplier list ends at the sewing room. Where yarn is spun and cotton is grown usually stays open.
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