Brand portrait · not a test

GANT

GANT holds the data that is simply missing elsewhere. The question is not whether it publishes, but in what form.

Published 30 July 2026 Last checked 30 July 2026 5 linked sources

GANT

Origin
United States
Founded
1949
Group
MF Brands Group
Production
Supplier list published
Core materials
Baumwolle
Price level
3/4
Evidence score
45 of 100

How much this brand discloses, and how much of it we could verify. It is not a quality rating — a composition line cannot tell you how good a fabric is. How we calculate it

  • Production disclosure 25/25
  • Linked sources 20/20
  • Own material check 0/15
  • Fabric weight stated 0/12
  • Country stated per product 0/10
  • Construction detail stated 0/10
  • Cost breakdown published 0/8

Evidence for the price About what this price band usually documents

What the product page says

On 30 July 2026 we read the white poplin dress shirt, item 3260080-110, €100 down from €200. The page is thorough: fit, collar shape, hem, care instructions, and in the structured data block a field reading “100% cotton”.

A country of manufacture appears nowhere. We searched the full source, 1.39 megabytes, for countryOfOrigin, countryOfAssembly, “Made in”, “Hergestellt in”, “Ursprungsland” and “Herstellungsland”. Not a single hit. The product data block carries brand, colour, material, fit and care — origin is not among the fields.

The cloth is named, the sewing is not

There is one production statement, and it sits plainly in the description:

This shirt uses a premium cotton poplin that’s been made at British mill, Thomas Mason.

So the weaving mill is named, with company and country. Where that cloth became a shirt is not stated.

This is the same mechanism we described at Suitsupply: the production step that flatters becomes a selling point; the one that does not simply never appears. Both brands do it with a mill — Italian in one case, British in the other — and both stay silent on assembly.

One click further: sixty-plus factories with addresses

The sustainability page on gant.de has an accordion labelled “Factory lists”. It contains exactly one entry: “Gant tier 1 factory list PDF (296KB)”.

That document is worth considerably more than the silence on the product page. It is headed “TIER 1 FACTORY LIST” with three columns: supplier, factory name, factory address. More than sixty rows, and the addresses are complete — street, industrial estate, town, province, and for several sites a telephone number.

The countries readable from those addresses run from Italy and Portugal through Turkey, Romania, Ukraine and Lithuania to Tunisia, Morocco, India, Sri Lanka, Vietnam, China and the United States. Close to a dozen, spread right across the cost range of garment sourcing.

A screenshot of a spreadsheet

And here it gets interesting, because this PDF is not a document in the usual sense.

It contains a single raster image, 1121 by 984 pixels, and three text operations. The entire content — every company, every address, every phone number — is picture. You cannot search it. You cannot copy anything out of it. You cannot load the list into a spreadsheet, sort it by country, or set it against another house’s list.

Reading it also shows where it came from: in one row the leftover text of another visibly overlaps its neighbour, exactly as happens when you photograph a section of a spreadsheet. We extracted the image from the PDF and read it enlarged. There was no other way to work with the list.

We impute no intent. But the difference between “published” and “usable” is precisely the subject of this site, and here it lies in the open: the data exists, more completely than at most houses. The form strips it of its usefulness.

Where the disclosure ends

There is only Tier 1.

The accordion is called “Factory lists”, plural, but holds a single link. Weavers, spinners and dye houses — the very stage the one visible production statement comes from — appear on no list at all.

And the list cannot be tied to a shirt.

It names no products, no product groups, no brands within the house. Which of the sixty-plus factories sewed the poplin shirt we checked cannot be answered from the published material.

A date is missing.

The document itself carries none. The year 2026 appears only in the file name.

An American name, a Swedish company, a Swiss group

GANT describes its own origin as beginning in 1949 at Yale University — a campus store, shirts, a piece of American fashion history.

The company behind the brand today is the Swedish GANT AB; that is what the legal notice and the product page’s structured data both say. And gant.de carries a note that Maus Frères is required to file country-by-country tax reporting under EU Directive 2013/34/EU — the Swiss group whose fashion arm now trades as MF Brands Group.

Three countries in one brand, and none of them says anything about where the sewing happens. Anyone inferring American manufacturing from the Ivy League origin is as wide of the mark as anyone inferring Swedish manufacturing from “GANT AB”.

Transparency facts

Verifiable statements with a source, not a rating. We publish no ethics score of our own — for that, follow the external link.

Production countries
Italy, Portugal, Türkiye, China, India, VN, LK, TN, MA, RO, UA, LT, United States
Supplier list published
View the list

What we can document

  • Poplin dress shirt, item 3260080-110, €100 reduced from €200, read on 30 July 2026
  • No origin field on the product page: 0 hits for countryOfOrigin, countryOfAssembly, “Made in”, “Hergestellt in”, “Ursprungsland” and “Herstellungsland” across 1.39 MB of source
  • Product data block with brand “GANT AB”, colour, material “100% cotton”, fit and care — no origin field
  • Visible production statement about the cloth: cotton poplin from the British mill Thomas Mason
  • Accordion “Factory lists” on gant.de/nachhaltigkeit with exactly one entry: “Gant tier 1 factory list PDF (296KB)”
  • Tier 1 list with columns for supplier, factory name and full factory address, more than sixty rows
  • Countries readable from the addresses: Italy, Portugal, Turkey, Romania, Ukraine, Lithuania, Tunisia, Morocco, India, Sri Lanka, Vietnam, China, USA
  • Form of publication: a single raster image of 1121 × 984 pixels and three text operations — a screenshot of a spreadsheet
  • Note on Maus Frères’ reporting obligation under EU Directive 2013/34/EU in the page content of gant.de

What we cannot

  • The country in which the poplin shirt we checked was sewn — the list carries no product reference
  • The upstream stages: there is no Tier 2 list, although the single visible production statement comes from exactly there
  • The as-of date of the factory list; the document carries none and the year appears only in the file name
  • The exact row count of the list; the document is an image without a text layer and can only be counted by eye, not processed
  • Whether conditions at the named sites match the statements; we visited none of them

Reader reviews of GANT

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Questions readers ask

Does GANT state a country of manufacture?

Not on the product page. Neither the visible text nor the source carries an origin field. The only production statement names the cloth mill, Thomas Mason in Britain.

Is there a factory list?

Yes, a Tier 1 list with more than sixty sites, factory names and full street addresses, linked from the sustainability page.

Why is the list hard to use?

Because it is published as a picture. The PDF holds a single raster image with no text layer: not searchable, not copyable, not processable. The data is there; the form strips it of its usefulness.

Can a single shirt be traced to a factory?

No. The list names no products and no product groups. Which of the sixty-plus sites made a given shirt does not follow from the published material.

Who owns GANT?

The brand belongs to the Swiss group Maus Frères, whose fashion arm trades as MF Brands Group; the company behind the brand is the Swedish GANT AB. GANT itself was founded in the United States in 1949.

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