A €20 T-Shirt Names Its Factory. A €4,300 Bag Does Not.
We asked twenty brands across four groups the same question: does the product page say where the item was made? The answer has nothing to do with price — and that is the real story.
The question was the same for all
For each brand we opened a product detail page — not the overview, not the sustainability page, but the page you buy from — and looked at what it says about manufacturing. For several brands, two pages or more.
Four brands are missing from the assessment because their shops block our access. They appear as “not checkable” in the table, not as “no statement” — the former is a statement about us, the latter would be one about them.
Price explains nothing
A Weekday t-shirt at €19.99 names the sewing factory with company name, full address in Bangladesh and the number of workers: 7,721. A Loewe bag at €4,300 names no country. A Celine bag at $4,650 likewise.
This is no outlier. A Pull&Bear shirt at €7.99 splits the origin across three process stages — weaving, dyeing and printing, garment making. A GU shirt at around six euros names the country of sewing. Both are absent from the entire luxury segment.
Paying more does not buy you more information. Often it buys you less.
Nor does the segment
Within LVMH, seven of thirteen houses name a country of manufacture and six do not. Fendi even publishes a list of 461 suppliers with names and addresses — in the same group where Loewe stays silent on a €4,300 bag.
That removes the convenient explanation that opacity belongs to luxury. Same owner, same price bracket, same legal regime, different answers.
And technology least of all
The clearest evidence sits at Inditex. Pull&Bear shows three process stages, Bershka names the country in a section of its own, Stradivarius names nothing. All three run on the same shop software of the same group.
And of the three it is the most expensive that says the least. When two sister brands on the same platform carry the statement and the third does not, it is no longer a question of the system. It remains a decision.
Two ways to hide it
Givenchy serves the statement but does not show it.
The page source reads “Italy”. The visible text says nothing. Search engines learn it; readers do not.
At the H&M brands it is precisely the reverse.
Factory, address and workforce are there — but they load only when a panel is opened, and they are absent from the structured data. People see them; machines do not.
The same information, twice in the wrong place.
What this table is not
It is not a ranking of better brands.
Sorting follows the depth of disclosure, not quality, working conditions or environmental impact. That Weekday names the factory says nothing about how work is done there — we have been in none of these businesses.
And a missing country is not proof.
A brand that states nothing does not therefore manufacture worse. It simply does not let you know. That is exactly the distinction this page measures: not how something is made, but what you get to find out about it.
Twenty brands, four groups, one product detail page each (several for some), checked 30 July 2026
| Brand | Price of the item checked | What the product page says | Group |
|---|---|---|---|
| Weekday | €19.99 | Factory FAKIR KNITWEARS LTD., address in Bangladesh, 7,721 workers | H&M Group |
| & Other Stories | €59 | Factory FUJIAN WANJIAMEI, address in Quanzhou, 505 workers, country China | H&M Group |
| Arket | €39 | Business DENIZ TEKSTIL, address in Denizli, 251 workers, country Türkiye | H&M Group |
| Pull&Bear | €7.99 | Three stages separately: weaving, dyeing and printing, garment making — all Bangladesh | Inditex |
| Fendi | €2,700 | Made in Italy, plus supplier list of 461 businesses with addresses | LVMH |
| GU | ~€6 | Country of manufacture Bangladesh, plus group list of 705 factories | Fast Retailing |
| Trigema | €27.40 | Made in Germany, three plants named | independent |
| Christian Dior | €1,690–3,700 | Made in Italy, on all six products checked | LVMH |
| Berluti | €2,180 | Made in Italy, in a dedicated “Origin” line | LVMH |
| Emilio Pucci | €790 | Made in Italy, on both products checked | LVMH |
| Kenzo | €490 | Made in Portugal | LVMH |
| Patou | $645 | Made in Madagascar, on both products checked | LVMH |
| Bershka | — | Made in Pakistan, in a dedicated “origin” section | Inditex |
| Rimowa | €1,800 / €940 | Aluminium line: made in Germany · polycarbonate line: no country | LVMH |
| Givenchy | $2,300 | “Italy” in the page source only, nothing in the visible text | LVMH |
| Loewe | €4,300 | no statement | LVMH |
| Celine | $4,650 | no statement | LVMH |
| Marc Jacobs | $228 | no statement (sale to WHP Global announced) | LVMH |
| Stradivarius | ~€16 | no statement | Inditex |
| Louis Vuitton | — | not checkable — the shop blocks our access | LVMH |
| Loro Piana | — | not checkable — the shop blocks our access | LVMH |
| Theory | — | not checkable — the shop blocks our access | Fast Retailing |
Sorted by depth of disclosure, not by quality. We checked the product detail page in each case. For Christian Dior, Pull&Bear, Bershka and Stradivarius the details come from the browser of this site’s operator, because the shops block our access or load the content only on click. For Rimowa they come from dated archive copies. Prices and statements change without notice.
Questions readers ask
Does “names the factory” mean conditions there are good?
No. The statement says where production happened and nothing else. It tells you nothing about wages, hours or safety — we have been in none of these businesses and reviewed no audit reports.
Why do some brands show “not checkable” instead of “no statement”?
Because their shops block our access. What we could not read, we cannot assess. “No statement” would be a claim about the brand; “not checkable” is one about us.
Is an expensive brand worse because it states nothing?
That does not follow. A missing statement permits no conclusion about what lies behind it — only that as a buyer you do not get to find out.
How often do these statements change?
At any time and without notice. Every row carries the date we checked; the individual portraits list article numbers so anyone can look for themselves.
Why is the price missing for some brands?
Because we could not document it for those items — for instance where the details came via the operator’s browser and the price was not copied along. We would rather leave it blank than enter a second-hand figure.