Brand portrait · not a test

H&M

No house in this research gets this specific about a single item. And none leaves so conspicuous a gap beside it.

Last checked 1 August 2026 2 linked sources
Stockholm — Illustration
Illustration, not a photograph. Generated view of Stockholm, Sweden, where the brand comes from.

H&M

Origin
Sweden
Founded
Not disclosed
Group
H&M Group
Production
Supplier list published
Core materials
Not disclosed
Price level
1/4
Evidence score
33 of 100

How much this brand discloses, and how much of it we could verify. It is not a quality rating — a composition line cannot tell you how good a fabric is. How we calculate it

  • Production disclosure 25/25
  • Linked sources 8/20
  • Own material check 0/15
  • Fabric weight stated 0/12
  • Country stated per product 0/10
  • Construction detail stated 0/10
  • Cost breakdown published 0/8

Evidence for the price About what this price band usually documents

A name, a street, a number

A pima cotton t-shirt, navy, €14.99. Open the “Materials” panel on the product page, call up the supplier information inside it, and instead of the usual country you find this:

VIETNAM
Hung kiu (Vietnam) Garment Manufacturing Co., Ltd
NO. 10&11, ROAD N7, PHU CHANH 1 INDUSTRIAL CLUSTER, BINH DUONG WARD, 700000, HO CHI MINH
Number of workers: 501–1000

Site name, full address, order of magnitude of the workforce. For this shirt, not for the range.

For comparison, and this is the point: Loewe names no country on a €4,300 bag. Céline names none at $4,650. A shirt costing about as much as lunch names the hall.

And beside it, an empty field

Right next to it sits the gap, and it is striking because it is so visible.

The page carries a field labelled “country of manufacture”. On this item it is empty. What appears instead is a note: if several countries are listed above, the item was made in one of them — the exact country can be found on the label of the piece you buy.

That is, after the purchase.

So the factory block does not fully answer the question. It names a supplier, not necessarily the place where this particular piece was sewn. We record it as what it is: a supplier statement, and an unusually concrete one.

1,510 rows, refreshed quarterly

The corporate site carries a public supplier list to download. It runs to roughly 1,510 rows, and the columns go far beyond name and address: type of relationship, years of cooperation, facility type, product type, material certifications, number of workers, share of female workers, whether a trade union exists.

The group puts the whole at more than 554 suppliers and over 969 tier 1 factories, and states the list is updated quarterly. It rests on a pledge to disclose name, address, product type and worker numbers.

Measured against everything else in this research, that is a great deal. Bestseller adds the second tier on top; nobody else comes close.

For machines, nothing again

Behind the page sits a data sheet from which search engines and comparison services draw their details. No origin field is filled in there.

So what holds for nearly all holds here too: the disclosure exists, it is exceptionally detailed — and it appears in no automated comparison.

Where the disclosure ends

The country of manufacture of this particular piece. The field for it stays empty and points to the label.

The link between facility and item. A supplier is named, not the sewing floor.

The facility count in the open database. The group is registered there, but the query could not be run without an account.

How we checked

We went through the product page and the corporate pages by hand on 1 August 2026, opening every collapsible panel individually — the supplier statement sits two clicks deep. All quotations appear in the original wording. The shirt we checked carries item number 1101074049 and is stated as 100% cotton.

Transparency facts

Verifiable statements with a source, not a rating. We publish no ethics score of our own — for that, follow the external link.

Production countries
Vietnam
Supplier list published
View the list

What we can document

  • Pima cotton t-shirt, item number 1101074049, €14.99, checked on 1 August 2026
  • Material 100% cotton
  • Supplier statement for the item: Vietnam, Hung kiu (Vietnam) Garment Manufacturing Co., Ltd, with a full address in Ho Chi Minh City and 501–1000 workers
  • Location: the “Materials” panel, with the supplier information inside it
  • The “country of manufacture” field is empty on this item; the note points to the label of the piece purchased
  • Public supplier list of the group with roughly 1,510 rows, including facility name, address, product type, worker numbers, share of female workers and trade union status
  • The group’s own figure: more than 554 suppliers and over 969 tier 1 factories, list updated quarterly
  • No origin field in the data sheet behind the page
  • Founded in 1947 in Västerås by Erling Persson

What we cannot

  • The country of manufacture of this particular piece; the field stays empty and points to the label
  • Whether the shirt we checked was actually sewn at the named facility — the entry names a supplier
  • The facility count in the open database; the entry exists but the query requires an account
  • Whether other items carry the same supplier statement; one shirt was checked

Where to buy H&M

Links marked as affiliate links earn us a commission. The price does not change for you. Independent — not affiliated with the brands featured.

Sources

2 in total · archived internally
  1. Markenübersicht des Konzerns — nennt die konzerneigenen Marken — H&M Group Read 27 July 2026
  2. Öffentliche Lieferantenliste (Fabrikname, Adresse, Produktart, Beschäftigtenzahl) — H&M Group Read 27 July 2026

Reader reviews of H&M

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Questions readers ask

Does H&M name the factory?

On the shirt we checked, yes: facility name, full address in Vietnam and the size of the workforce. It sits behind the “Materials” panel.

Does that settle the country of manufacture?

No. The “country of manufacture” field is empty on this item, and the note points to the label of the piece purchased — that is, to after the purchase.

Is there a supplier list?

Yes, a public spreadsheet of roughly 1,510 rows, including address, product type, worker numbers and trade union status. It is updated quarterly by the group’s own account.

Is the origin in the data behind the page?

No. No field for it is filled there — the statement exists only in the visible text.

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