Brand portrait · not a test

SIR of Sweden

This page is short because there is little to report. That is a finding too.

Published 30 July 2026 Last checked 30 July 2026 3 linked sources

SIR of Sweden

Origin
Sweden
Founded
Not disclosed
Group
Independent
Production
Not disclosed
Core materials
Baumwolle
Price level
2/4
Evidence score
20 of 100

How much this brand discloses, and how much of it we could verify. It is not a quality rating — a composition line cannot tell you how good a fabric is. How we calculate it

  • Production disclosure 0/25
  • Linked sources 20/20
  • Own material check 0/15
  • Fabric weight stated 0/12
  • Country stated per product 0/10
  • Construction detail stated 0/10
  • Cost breakdown published 0/8

Evidence for the price Below what this price band usually documents

Eight pages, no place named

On 30 July 2026 we loaded eight product pages in full and searched for every common formulation: “Made in”, “Handmade in”, “Manufactured in”, “Produced in”, “Hergestellt in”, “Gefertigt in”.

Not a single hit. Nor in the structured product data — for countryOfOrigin and countryOfAssembly there were likewise zero hits.

So the brand’s own shop reveals nothing about where these clothes are made: no country, no region, no facility.

What that means and what it does not

Saying nothing is not a failing. There is no general duty to state the country of manufacture online, and a brand that does not state it breaks no rule.

It only means the question stays unanswered before you buy. Anyone who wants to know where a piece was made will find out at the label at the earliest — that is, after ordering.

For comparison in the same price bracket: Frederic's names Turkey on a €46.90 tee, Anton Meyer names Portugal on a €120 waistcoat. So the statement is possible.

An observation on the side

SIR of Sweden appears as co-brand on three joint pieces with Frederic's. Two of them — a jacket at €419.90 and a club blazer at €449.90 — are the only items in the range we checked there with no origin at all. The third, a shirt at €139.90, names Portugal.

We offer this as an observation, not a conclusion. Who decides what appears on the product page for a joint piece does not follow from either website.

What stays open

The country of manufacture — for every item we checked.

A factory or supplier list; none is linked on the website.

The founding year and registered seat.

The brand’s own account tells of a start “over a hundred years ago” in a kitchen but names neither a year nor a place. We take nothing from it.

What we can document

  • Eight fully loaded product pages on 30 July 2026
  • Zero hits for “Made in”, “Handmade in”, “Manufactured in”, “Produced in”, “Hergestellt in” and “Gefertigt in”
  • Zero hits for countryOfOrigin and countryOfAssembly
  • Appears as co-brand on three joint pieces with Frederic's, two of them without any origin statement

What we cannot

  • The country of manufacture — named on none of the pages checked
  • Factories, facilities or suppliers; no list is linked on the website
  • The founding year and registered seat; the brand’s own account names neither year nor place
  • Whether items beyond the eight checked carry a statement

Sources

3 in total · archived internally
  1. Product page checked, with no origin statement (Spitz swim shorts) — SIR of Sweden Read 30 July 2026
  2. The brand’s own account, without a year or a place — SIR of Sweden Read 30 July 2026
  3. Joint piece with Frederic's carrying no origin statement — Frederic's Read 30 July 2026

Reader reviews of SIR of Sweden

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Questions readers ask

Where is SIR of Sweden made?

The brand’s own shop does not say. None of the eight product pages we checked names a country, and the structured data carries nothing either.

Is that a breach of anything?

No. There is no general duty to state the country of manufacture online. The question simply stays unanswered before you buy.

Is there a factory list?

None is linked on the website.

Why is this page so short?

Because there is little to report. We record only what is documented — and here that is chiefly the absence of a statement.

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