Brand portrait · not a test

Asket

Asket publishes more about manufacturing on each product page than any other house in our research. What stands out, though, is a different line.

Published 30 July 2026 Last checked 30 July 2026 3 linked sources

Asket

Origin
Sweden
Founded
2015
Group
Independent
Production
Supplier list published
Core materials
Bio-Baumwolle, Wolle
Price level
3/4
Evidence score
45 of 100

How much this brand discloses, and how much of it we could verify. It is not a quality rating — a composition line cannot tell you how good a fabric is. How we calculate it

  • Production disclosure 25/25
  • Linked sources 20/20
  • Own material check 0/15
  • Fabric weight stated 0/12
  • Country stated per product 0/10
  • Construction detail stated 0/10
  • Cost breakdown published 0/8

Evidence for the price About what this price band usually documents

Seventeen steps, with names

On 30 July 2026 we read the page for the white t-shirt, €50, 100% organic cotton, single jersey at 180gsm. It names not just a country of manufacture but a table: process step, supplier, country, date of the last factory visit.

Spinning and combing happen in Turkey; knitting, dyeing, cutting and sewing in Portugal — each step with a company name. The businesses have their own cards with founding year, headcount, salary and working hours. For the main facility: 40 employees, salary 1,300, eight hours across five days, last visited 1 March 2024.

And then it says: unknown

In the same table sit two lines that outweigh everything else:

Ginning — Unknown · Farming — Unknown

Ginning and farming: unknown. The brand that discloses its supply chain further than any other does not know which field its cotton grew in. And it writes that down rather than omitting the line.

It is the most honest sentence in our entire research. It shows where traceability ends even under the greatest effort — and that a gap you name is worth more than one you paper over.

What a t-shirt costs

The page also carries a cost breakdown: assembly €6.30, main fabric €4.20, trims €0.40, transport €0.30 — €11.10 in total. The shirt sells for €50.

We place these figures side by side without comment. They come from the company itself, and what they mean is for each reader to decide: between production cost and shelf price sit development, warehousing, stores, shipping, returns, wages and profit. What is remarkable is not the spread but that you get to see it at all.

Where the disclosure ends

There is no consolidated supplier list.

The overview page gives only countries and counts — around 131 suppliers, 44 of them in Portugal and 40 in Italy. The names appear solely on individual product pages.

And there are no street addresses.

The factory cards give city and country. Fendi and the H&M brands are more specific on this point.

Transparency facts

Verifiable statements with a source, not a rating. We publish no ethics score of our own — for that, follow the external link.

Production countries
Portugal, Italy, RO
Supplier list published
View the list

What we can document

  • Per-product supply chain with process step, supplier name, country and date of last factory visit, read 30 July 2026
  • Factory cards with founding year, headcount, salary and working hours
  • Cost breakdown: assembly €6.30, main fabric €4.20, trims €0.40, transport €0.30, total €11.10
  • Sale price of the checked t-shirt €50 (EU shop)
  • “Milled, cut and sewn in Portugal” in the visible text; spinning and combing in Turkey
  • Farming and ginning explicitly marked “Unknown”
  • Supplier overview by country, as of 16 April 2025
  • Founded 2015 in Stockholm, founder-led

What we cannot

  • Where the cotton was grown — the company marks the stage as unknown itself
  • Street addresses of the facilities; the cards give city and country
  • A consolidated supplier list; names appear only on product pages
  • The ownership structure in detail — shares and any investors could not be documented from a primary source
  • Whether conditions match the stated figures; we visited no facility

Sources

3 in total · archived internally
  1. T-shirt with per-step supply chain, factory cards and cost breakdown — Asket Read 30 July 2026
  2. Supplier overview by country, as of 16 April 2025 — Asket Read 30 July 2026
  3. Founded 2015 in Stockholm — Asket Read 30 July 2026

Reader reviews of Asket

These are readers’ own experiences, not an assessment by our editorial team. We do not test — we document, and we cite. Every review is checked before it appears.

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Read on

Questions readers ask

How far does Asket’s disclosure reach?

To the spinning and combing of the yarn. The product page names every production step with supplier name, country and date of the last factory visit — seventeen steps for the t-shirt we checked.

Why does farming say “unknown”?

Because by its own account the company does not know. What is notable is that the line appears in the table at all, rather than being omitted.

What does production cost?

By its own breakdown €11.10 for the t-shirt, which sells for €50. Between those figures sit development, warehousing, stores, shipping, returns, wages and profit; the breakdown covers production only.

Is there a downloadable supplier list?

No. There is a country overview covering around 131 suppliers; the names appear solely on individual product pages.

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