Brand portrait · not a test

Myrqvist

A Swedish shoe brand founded in 2016 answers, in passing, two questions that older and dearer houses fail.

Published 30 July 2026 Last checked 30 July 2026 3 linked sources

Myrqvist

Origin
Sweden
Founded
2016
Group
Independent
Production
PT
Core materials
Leder
Price level
3/4
Evidence score
33 of 100

How much this brand discloses, and how much of it we could verify. It is not a quality rating — a composition line cannot tell you how good a fabric is. How we calculate it

  • Production disclosure 13/25
  • Linked sources 20/20
  • Own material check 0/15
  • Fabric weight stated 0/12
  • Country stated per product 0/10
  • Construction detail stated 0/10
  • Cost breakdown published 0/8

Evidence for the price Below what this price band usually documents

Portugal, on every page we checked

On 30 July 2026 we loaded and read eight product pages in full. All eight name a place of manufacture, and in all eight cases it is Portugal.

On the Tjärnö boot in dark brown calf, SEK 2,624 in the Swedish shop, the statement sits in the same specification list as the construction:

Goodyear welted construction · Handcrafted in Portugal · Made with premium full-grain calf

Origin therefore appears not in the marketing copy but among the technical details — in the same place as the welt and the leather type. It is the least theatrical form such a statement can take.

An error in our own analysis

We first read only the shop’s description texts and arrived at eight of thirty items carrying a place. That was wrong.

Checking the full pages showed that the supposedly silent items name Portugal too — just in the specification list rather than the prose. Judge a brand by where you happened to look first and you get the wrong answer.

We set this down here because the same trap applies to anyone comparing product pages.

And the upstream stage is named as well

On one of the models we checked, the same list carries a second origin:

Premium suede from British Charles F. Stead

So the tannery is named, with company and country, in addition to the country of manufacture. That is exactly the combination missing at houses that name only the flattering upstream step: GANT names the mill and stays silent on the sewing, Suitsupply likewise. Here both are stated.

What machines see of it

Nothing.

The page we checked carries eighteen product data blocks — and zero origin fields. For countryOfOrigin and countryOfAssembly there was not a single hit.

That is the same pattern as at Mango, and it runs through this whole segment: the disclosure is complete, it is visible, and it does not exist for automated analysis. Anyone comparing brands by machine sees a gap here where an answer actually stands.

Where the disclosure ends

There is no factory list.

The country is named, not the workshop. Which Portuguese maker produced a given shoe appears nowhere.

And the statement covers manufacture, not the material as a whole.

Where the hides come from that became the calf leather, this brand does not say either — the tannery is the earliest named point. We described the same limit at Asket, though there it is expressly flagged.

Transparency facts

Verifiable statements with a source, not a rating. We publish no ethics score of our own — for that, follow the external link.

Production countries
Portugal

What we can document

  • Eight fully loaded product pages on 30 July 2026, all eight naming a place of manufacture, all eight Portugal
  • Tjärnö (2024) boot in dark brown calf, SEK 2,624 in the Swedish shop
  • Specification list with “Goodyear welted construction”, “Handcrafted in Portugal” and “Made with premium full-grain calf”
  • Second origin statement for the upstream stage: “Premium suede from British Charles F. Stead”
  • Zero hits for countryOfOrigin and countryOfAssembly despite eighteen product data blocks on the page checked
  • Founded in 2016 by the company’s own account, based in Stockholm

What we cannot

  • Which maker in Portugal produced a given shoe; there is no factory list
  • The origin of the hides; the tannery is the earliest named point in the chain
  • Whether every item in the range carries the statement — we checked eight pages, not the whole range
  • Whether conditions in the workshops match the statements; we visited none of them

Sources

3 in total · archived internally
  1. Tjärnö boot with “Handcrafted in Portugal” in the specification list — Myrqvist Read 30 July 2026
  2. Strömsö model with the suede from Charles F. Stead — Myrqvist Read 30 July 2026
  3. Founded 2016, based in Stockholm by the company’s own account — Myrqvist Read 30 July 2026

Reader reviews of Myrqvist

These are readers’ own experiences, not an assessment by our editorial team. We do not test — we document, and we cite. Every review is checked before it appears.

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Questions readers ask

Where are Myrqvist shoes made?

In Portugal. All eight product pages we checked name the country, each time in the specification list beside the construction.

Is the material traced as well?

Partly. On one model we checked, the tannery is named with company and country — British Charles F. Stead. Where the hides came from is not stated.

Is there a supplier list?

No. The country of manufacture is named, not the individual workshop.

Why do comparison services not pick this up?

Because it exists only in the visible text. The page’s structured product data carries no origin field — we counted zero hits.

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